Adele’s new album has sold over 900,000 copies on the iTunes Store in 24 hours and is on course to outpace Taylor Swift’s ‘1989

As Adele continues to promote her hit new album "25," she performed two of her latest singles on "Saturday Night Live", which spiked the show's TV ratings and marked the episode as the second highest-rated for less than a year, next to SNL's recent episode with Donald Trump as a guest host.

(Billboard)After one day on sale, Adele's "25" appears set to break *NSYNC's long-standing one-week Nielsen-era USA album sales record of 2.42 million sold, according to industry forecasters. Her latest release has enjoyed a record 2.3 million sales in the U.S. in the first three days of its release.

The recently released Adele album has everyone talking and listening.

Billboard magazine, which runs the benchmark USA chart, predicted that "25" would sell around 2.9 million copies in its first week in the United States.

Additionally, Adele's sales have been given a hearty boost because they're not now streamable on Spotify or Apple music or anywhere else - a business benefit not afforded to most major artists since about 2000, when Pandora was established (when, unsurprisingly, the current record holder "No Strings Attached" was released).

'But the odds of those people being dragged out of the woodwork again, four years later, are even less because they would have receded even further from music buying'. Although "Remedy" is about Adele telling someone that by being with her, she can fix her partner's sadness, "Love in the Dark" is contextually more upsetting to a listener. Adele's assertion that she and her lover "ain't kids no more" comes across as a little childish in its own right, but this bit of fun saves the album from being a typical breakup record.

Her voice booms through the speakers in flawless tone with the melody as she sings, "There must be something in the water / Cause baby, I'm in deeper than I knew / How do you keep me coming back for more?" Another strong cut is track nine, "Million Years Ago", which sounds like something that could have been on Adele's torch singer, acoustic guitar-driven debut album, 19, and this is a supreme compliment. That arcane title is now held by Japanese singer Hikaru Utada, who sold just over 3 million copies of her album Distance in Japan in 2001.

Like Swift's recent blockbuster albums, Adele's record company is keeping "25" off Spotify and other music streaming services, which in the case of superstar releases can successfully drive consumers to purchase the full album.