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LeBron James said he hasn't listened to Kanye West's latest song, in which the hip-hop artist dissed Nike and said the athletic shoe giant paid James "a billi not to run away", but is aware of it nonetheless.

Young probably particularly liked this song because he got a shoutout in it but he is also clearly a fan of Kanye considering he has been wearing Yeezy Boost 750's during games recently. Kanye asserted his dominance from the start, claiming that his Yeezy line - manufactured in conjunction with Adidas - "jumped over Jumpman", referencing the famous logo used by Nike's Air Jordan line. Kanye goes on saying that only Drake and Don C. saved them with their sneaker collaborations.

LeBron James is loyal to Nike in the wake of Kanye West's criticism of the brand, in which, he drags James and his new lifetime contract into.

Bill Cosby: "Do anybody feel bad for Bill Cosby?". It's a noble effort to say the least, but unfortunately, we have a feeling that no amount of signatures is going to make Nike pull these from the vault any time soon.

"Facts" was produced by Metro Boomin and Southside. The song is thought to be taken from the rapper's as-yet-untitled new album, which still doesn't have a release date. If nothing else, it will be interesting to see if the fashion fuel for the hate game is enough to power him to create another classic.